The news came as very sad and shocking to all the Vine-lovers when Twitter announced on October 27th that they were shutting down Vine. According to TC news, Twitter reached this conclusion after the app wasn’t generating enough money from ads.
“I’m kind of sad because even though I didn’t even use the app as much, it had a lot of funny videos. Also a lot of Viners are losing their jobs,” said Nicole Jones (’18).
New information surfaced later last month, however, saying that instead of completely shutting Vine down, Twitter might make the alternate decision to sell it. Since this announcement, the sale has been narrowed down to ten bidding companies who are all wanting to purchase the app.
Right now, Vine’s archive has remained open, so the app’s users have time to download their content.
The original intent behind the making of the app was to capture 6-second video clips of casual moments in our daily lives and share with friends. Creators of the app had found that 6 seconds was the perfect amount of time to tell/show a concise story or joke. Many users viewed the app as a creative challenge, and took video creation to a new level.
People started uploading funny clips and with Vine’s own looping feature, Vines were like watching GIFs, but with audio. The app became a household name after being released in 2012 and it generated $30 billion dollars for Twitter that same year. Compared to other similar apps, Vine has twice as many users at the moment.
Part of the problem was that the popularity of the app didn’t reach everyone. Alec Larkins (’17) thought Vine didn’t offer anything new. He said that Vine “was alright, but everything that was on Vine was on Instagram and it has longer videos. I think Vine was for a bunch of wannabe singers like Shawn Mendes.”
The most popular of users among the app have even made their careers off of Vine such as Kingbach, Lele Pons, Brittany Furlan, Nash Grier and many more.
After the announcement about the app’s shutdown, Twitter has been flooded with tweets captioned “only one worth saving” or something to that effect. The Vine app has given us many memorable memes, trends, and phrases from its feed. The only thing viewers can hope for now is that Twitter sells it to a company that will keep the Vine alive and allow Viners to show their unique creativity.